Diakon Media

Outdoor living marketing for backyard design-build firms: You're losing $75K backyards you never hear about.

Homeowners look at your night shots of kitchens and pergolas and leave without a word. The ones who ask about a design package hear back the next morning, and the proposal gets one follow-up, if that. We find where your firm leaks, put a dollar figure on it, and fix it so more of them turn into booked design meetings. Outdoor living marketing judged on one number, not clicks.

Free Lead Leak Audit or demo homepage
Built for your firm by Jack and Tristen

Step 1 of 3

What did the firm bring in last year?

We tell you first thing whether your towns are still open. Not ready to talk? Run your numbers first.

  • One firm per territory. First to sign a town keeps it.
  • Miss a promise and that month is free
  • One flat fee, nothing on top

01Where the $75K backyard went

Here's one: a $75K backyard, lost over ninety quiet days.

A woman on her couch at night, reading on her phoneTue · 10:04 PM

  1. Apr 4

    He requests a design package.

    Outdoor kitchen, louvered pergola, a fire table. Budget not set. He is comparing two firms and a magazine.

  2. Apr to June

    He comes back to your site four times.

    The kitchen gallery twice, the financing page once, the pricing guide at 10 PM on a Tuesday. Nobody at your firm knows.

  3. June 12

    The other firm emails him a kitchen story.

    A finished project in his town, what it cost and how long it took. He replies within the hour.

  4. Ninety days

    One proposal from you in April, then silence.

  5. June 20

    He signs with them.

    Your proposal was the better design. Theirs was the one still in his inbox the week he decided.

You had the lead. Nobody stayed with it.

Put your own numbers in

20%

of home-service pros reply to a lead within the hour.

Jobber, 2026 survey of 1,050 pros

7x

as likely to qualify when reached inside the hour as an hour later.

Harvard Business Review, 2011

02The five leaks

Five places backyard projects leak out, and what we put in each one.

Thursday night was one of them. We close all five together, and every report leads with one number: booked site visits.

  1. Leak 01

    Your site shows the night shots and books nothing.

    The fix · Showroom Site · Live by day 14

    A site built around the backyards you want more of, with a design-package request that qualifies budget, scope and timeline before the design meeting.

    See it, sample data

  2. Leak 02

    Most visitors leave without a word.

    The fix · Lost-Visitor Recovery · Live with the site

    A pixel matches some of them to a name, email and mailing address. They get three emails, and on Standard and up the most interested get a postcard. Never a text or a call.

    See it, sample data

  3. Leak 03

    Leads wait. Quotes go quiet.

    The fix · 5-Minute Responder and Quote Chaser · Replies live in week 1

    A reply in under five minutes, 24/7. Every quote chased six times in 30 days, then monthly to 90, with the outcome written back to Jobber, LMN or Aspire.

    See it, sample data

  4. Leak 04

    Your best jobs never turn into reviews.

    The fix · Five-Star Engine · Asks start day 1

    A review ask after every finished job, a paced drip through your past customers, and every review answered in two business days. Never gated, never paid for.

    See it, sample data

  5. Leak 05

    Google shows three firms. You're not one of them.

    The fix · Map Pack Builder · Building every month

    We run your Google profile, clean up your citations and publish a page for each build type in each town worth ranking in (kitchens, pergolas, fire features, pool decks), tracked on a map grid.

    See it, sample data

03The Lead Leak Calculator

Put in four numbers. See what the leaks cost you every year.

Missed sales a year, at your numbers

$967,000

About 13 jobs at your $75K average that another firm signed, or nobody did. That's about $80,583 a month for every month you leave it alone.

  • Quotes nobody chased
  • Leads answered too late
  • Visitors who left without a word

Biggest leak at these numbers: quotes nobody chased. Revenue, not profit. The three lines below add up to this number exactly.

Your numbers, starting at national averages

Average job

What a typical project sells for.

$75K

Leads a month

Calls, forms, texts and referrals.

20

Close rate

Quotes that turn into signed jobs.

30%

Website visitors a month

Not sure? Leave it at 500.

500

  • Quotes nobody chased

    Quotes that got one follow-up or none, and quietly died.

    $441,000

  • Leads answered too late

    Night, weekend and form leads that went to whoever replied first.

    $283,000

  • Visitors who left without a word

    96 of every 100 visitors never reach out. Follow-up turns some into site visits.

    $243,000

Not counted here: reviews and the map pack. The math needs your search data, so we run it on the free audit. The real number is usually higher, not lower.

Show the math, line by line

Quotes nobody chased

168 quotes × 70% not signed × 50% never chased × 10% winnable × $75K

Leads answered too late

240 leads × 50% at night or by form × 15% lost to a faster reply × 70% quoted × 30% signed × $75K

Visitors who left without a word

  1. 6,000

    site visits a year

    500 a month × 12

  2. 3,600

    are homeowners

    60% of visitors

  3. 540

    we can identify

    15% matched to a name, email and address

  4. 11

    book a site visit

    2% of those, from our emails and mail

  5. 3.2

    signed jobs

    30% of site visits sign

3.2 signed jobs × $75K average job

Where the numbers come from. Average job: A custom outdoor kitchen runs $18,000 to $40,000, a motorized louvered pergola $18,000 to $30,000, and the patio, fire feature and lighting under them add the rest, so a full outdoor room lands between $60,000 and $120,000. The slider starts at $75,000; drag it to your own average. Close rate: contractor benchmarks put lead-to-signed at 15% to 25%; 70% of leads quoted times 30% signed lands at 21%. Leads and visitors a month have no national average we would put our name to, so they start at our working defaults. The 96 of 100 counts every lead as a site visitor, and some are calls and referrals, so the real share is higher.

Working assumptions, fixed: half of leads come in at night or through a form; 15% of slow-answered leads go to a faster firm; half of lost quotes never get chased and 10% of those are winnable; of site visitors, 60% are homeowners, 15% of those can be identified, and 2% of those book a visit. Each line rounds down to $1,000. Revenue, not profit. An estimate, not a promise.

Get the free Lead Leak Audit We redo this with your real numbers, and tell you if your towns are open.

04Five promises, in writing

Miss one in a month and that month is free.

Five promises about things we control, none about things we don't. Each one is measured, and the measurement is written into the agreement.

Your first 90 days

  1. Day 0Kickoff. 60 minutes. Your towns go in the agreement.
  2. Week 1Replies go live. On your current site, before the new one is up.
  3. Day 14New site live. Every old URL redirects. Nothing breaks.
  4. Day 30First report. One number on top: booked site visits.
  5. Day 90Every quote chased. Your numbers against the day-0 baseline.

About 2.5 hours of your time in month one, then 30 minutes a month.

  1. 01

    New site live in 14 days

    From the day we have your photos, sign-off and logins. The clock pauses while we wait on you.

  2. 02

    Every lead answered in under 5 minutes, 24/7

    Forms, missed calls and routed paid leads, logged in GoHighLevel. Texts start once your A2P registration clears.

  3. 03

    Every quote chased to a yes or a no

    Every quote you send us has a follow-up sequence running and an outcome recorded.

  4. 04

    Every identified visitor worked

    In your CRM within 7 days with the emails started. Email and mail only, never a text or a call.

  5. 05

    Review campaign live in 14 days, every review answered in 2 business days

    Asks go to your past customers, then after every finished job. Every Google review gets an answer.

05The offer

One flat monthly fee covers all five.

Every tier runs the whole system. The tiers differ in towns, output and how often we meet, and we quote it on the call next to your numbers.

  • Base

    Booked

    Owners who want every lead answered and every quote chased, starting this month.

    6 named towns, exclusive

  • Standard

    Recommended

    Booked and Found

    Owners ready to win more of the big jobs and grow into new towns.

    10 named towns, exclusive

  • Premium

    Booked, Found and Owned

    Owners going all in on owning their market, with a call on the calendar every week.

    15 named towns plus a second territory

One firm per territory

Your towns go in the agreement. Then nobody else in them gets us.

Exclusive while you are a client. It cuts both ways: if a competitor in your town signs first, we are out of reach until they leave.

Check if my towns are open

Spring-Ready Founding Five

Five firms get founding terms. In return, they become the proof.

A shorter term and founding pricing, for a written case study with your real numbers. Sign by December 18, live by January 18, before the spring inquiries start. It ends at the fifth signature.

Ask about founding terms

06Before you book

Straight answers about outdoor living marketing, and who this is not for.

Built for residential outdoor living design-build firms doing $1.5M to $10M, where renders and a design process are on the site and kitchens and pergolas fill the gallery. Smaller firms start with the one or two fixes that pay back most.

You'll recognize yourself if

  • StruXure, Azenco or Renson dealer
  • Bull, Lynx, Coyote or Blaze dealer
  • Belgard Elements, Eldorado Stone
  • Houzz awards
  • Financing partner (GreenSky, Hearth, Wisetack)

Any of those on the truck, and a design or render before the quote, and this page is written for you.

Not for you if

We only sell this to firms that are leaking. If it is not a fit, we would rather say so on the call than three months in.

  • You need it to pay off in the first week. Replies go live in week one. The map pack takes three to six months.
  • You want a guaranteed number of leads or rankings. Nobody honest can promise either. We put five promises in writing instead.
  • A 9 PM reply on a Saturday would bother you. Every lead gets one inside five minutes. That is how the Thursday night job gets won.
  • You sell the grill or the cover, not the build. Product-only showrooms and $5K patio-cover installs are a different buyer.
Who else in outdoor living have you done this for?
Outdoor living is new for us as a packaged system, and we are not going to pretend otherwise. We have built and run this same stack (the site, the five-minute follow-up, local SEO, the review engine) for home care, auto glass and a body piercing studio, and those sites are live on our homepage. The first five outdoor living firms get founding terms because they become the proof. Your protection in the meantime: five promises in writing, and a free month if we miss one.
What's in the free audit, and the demo homepage?
The audit: we go through your funnel the way a homeowner would (your site on a phone, your quote form, a call to the office), time every reply, and compare your Google profile and reviews with the firms in your map pack. On the call you see exactly where your leads die and what fixes it first. The demo homepage: your homepage, built from your own logo, project photos, services and towns, at a private link. Either one is yours to keep, whether or not you hire us.
We get all our work from referrals.
Good. Referrals are your best leads, and we do not touch that. But every referral looks you up before they call. They should find a site that matches what their friend said, get an answer in five minutes, and have their quote chased to a decision. The referral campaign, plus an ask at every job close, brings in more of them.
We're booked out. Do we need this?
Then the goal is bigger jobs from homeowners who chose you before the site visit, and fewer quotes that go nowhere. A booked-out firm that answers in five minutes gets to pick its jobs.
I don't want AI texting my customers.
It answers in the first five minutes, books the visit and says it is an assistant. A person takes over the moment there is a question it cannot answer. You approve every template before it goes live, and every message sits in your inbox.
How do you know who visited my site? Is that legal?
A data partner matches visitors who have not opted out to their contact details. We email and mail them, and never text or call them. Your site honors browser privacy signals, has a do-not-sell page, and your privacy policy says exactly what happens. For a firm your size, plan on dozens of identified homeowners a month, not hundreds.
How long is the term, and what if I leave?
Three months for the founding five. Everyone else picks six, nine or twelve months, and the longer terms waive setup. After that it is month to month. You own your domain, your Google profile and your customer data. If you leave, the site can stay live on our hosting for a flat monthly rate, or we export everything to you. No hostage clauses.
I already have a website. Can I keep it, or buy just the site?
Both work. Keep yours and we install the pixel, forms and tracking on it where the platform allows (the 14-day promise does not apply). Or we build the Showroom Site on its own, quoted on the call. The package is the better buy, though: it costs less than buying the pieces, and the site and hosting are included.
Get the free auditYours not here? Bring it to the call.

07Free audit or demo homepage

See exactly where your firm leaks. Free, and yours to keep.

Pick a Lead Leak Audit or a demo homepage built from your own photos. Three quick questions, then a time on Jack's calendar.

Who you talk to

  • Photo of Jack Sawyer

    Jack Sawyer

    Runs your replies, quote chasing and reviews

  • Photo of Tristen Darmodihardjo

    Tristen Darmodihardjo

    Builds your site and runs your local SEO

The two founders do the work, from the first call to every monthly one. No account manager in the middle, and every reply inside an hour during US business hours.

  1. 1
  2. 2
  3. 3

Annual revenue, roughly.

The low end of the band is fine. It decides whether this is worth your time.

What happens next

  1. 01

    We check your towns

    One firm per territory, so the first thing you hear is whether yours is still open.

  2. 02

    We test your firm like a homeowner

    Your site on a phone, your quote form, a call to the office, every reply timed. For the demo homepage, we build your page from your own logo, photos and towns.

  3. 03

    Then a 20-minute walkthrough

    Where your leads die and what to fix first. If you're not leaking, we say so and that's the end of it.

Prefer email? hello@diakonmedia.co

Run my numbersGet the free audit